Digital Insights Blog
Who’s Controlling Your Company’s Social Media Presence?
December 9th, 2011
Your company has a social media presence, whether you know it or not
Most companies today understand the value of social media, at least as it pertains to individuals. Whether they are on Facebook, Twitter or LinkedIn many business owners have a profile at least for themselves personally. However, it’s becoming more and more critical that businesses have an official presence, and not simply something started by a client, employee or (shudder) an unhappy customer.
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Top 12 Black Friday & Cyber Monday Marketing Tactics for Retailers in 2011
November 22nd, 2011
The 2011 holiday shopping season is ON! Cyber Monday 2011 is on track to be the single highest online shopping day in history with 83% of consumers saying they prefer shopping online over visiting crowded stores during Black Friday and Cyber Monday.
Holiday online spending is projected to reach $37.6 billion, reaching $37.6 billion online. That’s a 15% increase from 2010, according to comScore Inc. In contrast, brick and mortar retail sales are expected to increase a mere 2.6%.
In 2011, 48% of all retail sales are either online purchases or Web-influenced purchases. More than $1.1 trillion in retail sales could be attributed to…
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5 Capital Methods for Banks to Drive Performance in the Digital Era
November 8th, 2011
The banking industry is in a state of crisis. With industry profits down over 50%, banks face a strong headwind from new regulation and an ailing economy. A fundamental restructuring of operations and marketing is required to improve performance.
Fortunately, this crisis comes at a time consumers are eager to embrace digital self-service platforms, providing a clear path and window of opportunity to reduce expenses while simultaneously enhancing the customer experience.
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Blueshift Research Daily Deals Report Released – AIS Media CEO, Thomas Harpointner Contributes
October 27th, 2011
Blueshift Research recently interviewed me and other industry experts as part of its research on the daily deals business model. The detailed 20 page report explores daily deal aggregators such as Groupon, LivingSocial, and Travelzoo. The report also shares real-life stories from numerous merchants and customers. Here are the key findings…
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Top 5 Ways Businesses Can Use QR Codes (Infographic)
October 25th, 2011
U.S. QR code (“Quick Response Code”) usage is increasing – rapidly. comScore reported in June 2011 that 14 million U.S. mobile users (6.2% of the total mobile audience) scanned a QR code on their mobile device. Not surprisingly, the study revealed that nearly 50% of a scanned QR code resulted from a printed magazine or newspaper. Over 23% scanned a QR code from a flyer, poster or kiosk. However, what may surprise you is that over 27% of users scanned a QR code from a website on a PC.
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A MUST-READ for Every Marketer: How Social Media Marketing Drives SEO Rankings
October 20th, 2011
Social media has proven highly effective at increasing SEO rankings and driving targeted website traffic. Here’s why your blog is key to an effective social media marketing strategy, serving as the content distribution hub.
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“Remembering Steve” – Apple’s Dynamic, Living Memorial to Steve Jobs
October 19th, 2011
Even after his death, the legacy of Steve Jobs and Apple continues to demonstrate the power of the viral web. Apple has updated their site with a dynamic living Steve Jobs memorial, “Remembering Steve”.
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Top 10 Ways Businesses Can Benefit from Using Twitter [Infographic]
October 12th, 2011
You may already know how popular Twitter is among celebrities and athletes. But Twitter can also also be used as a powerful tool for companies and brands to stay connected with their customers, employees, and business partners — if it’s used properly.
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Steve Jobs and His Contributions to Music
October 11th, 2011
Following the untimely passing of Steve Jobs, much has been said and written about the way he changed our relationship with the personal computer. Just as Gutenberg transformed communication of the written word with the printing press, Jobs impacted communications in the information age. One of his often overlooked contributions has been his impact on the music radio industry.
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5 Simple Rules for Job Seekers to Avoid a Social Media Pandora’s Box
September 8th, 2011
In today’s job market, both job seekers and employers are increasingly looking to leverage social media. While candidates use social media to increase their reach, hiring managers are using social media to screen potential candidates – often prior to an interview. For many candidates, their social media profile can make or break their career.
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